Color Graphics
Color communicates instantly.
Before the text has been read, the color scheme has conveyed meaning on a subconscious level. This book takes a sophisticated look at recently produced graphic design pieces and discusses how the use of color makes the design powerful and memorable. Chapters will include: Colors that Persuade, Color that Changes Your Perspective, Color With a Primary Message, Color with Personality. Sidebars will examine: Color forecasts, psychological and emotional aspects of color, consumer and client preferences, etc.
About the Author
Karen Triedman teaches Color, Applied Color, and The Psychology of Color Design and Visual Merchandising at Rhode Island Schoool of Design. She has written on design, art trends, and color for local newspapers and magazines including VM+SD. Triedman also does freelance design consulting in the areas of visual merchandising.With an educational background in psychology, design and business, Leatrice has helped start-up businesses and Fortune 500 companies achieve success through the most effective use of color for product development, packaging, advertising, Web sites and corporate ID, as well as interior and exterior use.
Before the text has been read, the color scheme has conveyed meaning on a subconscious level. This book takes a sophisticated look at recently produced graphic design pieces and discusses how the use of color makes the design powerful and memorable. Chapters will include: Colors that Persuade, Color that Changes Your Perspective, Color With a Primary Message, Color with Personality. Sidebars will examine: Color forecasts, psychological and emotional aspects of color, consumer and client preferences, etc.
About the Author
Karen Triedman teaches Color, Applied Color, and The Psychology of Color Design and Visual Merchandising at Rhode Island Schoool of Design. She has written on design, art trends, and color for local newspapers and magazines including VM+SD. Triedman also does freelance design consulting in the areas of visual merchandising.With an educational background in psychology, design and business, Leatrice has helped start-up businesses and Fortune 500 companies achieve success through the most effective use of color for product development, packaging, advertising, Web sites and corporate ID, as well as interior and exterior use.